Taste of chi
challenge
McDonald's needs to reignite its Chicago roots with fresh innovation, while Taste of Chi seeks broader appeal and viral engagement. Both must create an experience that’s interactive, shareable, and buzzworthy.
goal
Create a Chicago-inspired McDonald's experience with exclusive festival-only menu items and interactive activations like the McFlurry Lab and Hot Dog Shake, driving engagement, attendance, and viral buzz.
A McFlurry Lab where visitors can customize their own Chicago-inspired McFlurry flavors using ingredients like Garrett’s Popcorn, brownies from local bakeries, or spicy caramel drizzle.
