The lucky ones
Paco Rabanne x Jenga
challenge
Jenga is all about taking risks, testing your luck, and making bold moves just like wearing a statement fragrance like Lucky by Paco Rabanne. The challenge here aims to merge these ideas, positioning Lucky as the scent that gives you confidence to take chances.
goal
Make Paco Rabanne’s scent of bold confidence and high-stakes fun, brought to life through an interactive Jenga challenge where consumers take risks, test their luck, and win exclusive rewards.
TARGET AUDIENCE
Males (21-30). This group includes fragrance enthusiasts, influencers who enjoy interactive experiences/bold, statement-making products.
pop-up event
having jenga sets in unexpected places, such as night clubs, city streets, or upscale parties.
