keep it cold like cole.
challenge
Whether it’s a big test, a job interview, or even a FIFA match, people often feel the heat. They need a way to mentally switch into "clutch mode"—to stay calm, focused, and ice-cold when it matters and really push the envelope of savoring these clutch moments.
goal
The goal is to elevate Cole Palmer’s brand as a cultural icon by making his “COLD” celebration bigger than football. The campaign positions him as the face of clutch moments—both on and off the pitch—by turning his signature pose into a viral lifestyle movement.